
About Us
FOIDA
Freedom, Openness, Inspiration, Dream & Adventure
WHO WE ARE
FOIDA was founded in Los Angeles to cater for the outdoor life. The name FOIDA reflects our core values: Freedom, Openness, Inspiration, Dream and Adventure.
With passion for outdoor life and confidence in the quality, Foida focus on outdoor outfitters, surfing, fishing, camping series.
The design team is a group of inspired and experienced designers and developers who are committed to stay on top of the trends of active clothing and to apply the latest technology to the design and material of Foida products for various outdoor environments, and daily activities.
As an outdoor outfitters brand, Foida deeply understand outdoor life and devote the passion toward researching, designing and improving the products. For many years, Foida dedicated to provide our customers with the professional protection through our innovative and technological outfitters to help to enjoy and explore outdoors.
EXPERTISE & INNOVATION
Foida sets itself apart through a profound commitment to both expertise and innovation. Our team of seasoned outdoor enthusiasts and engineers collaborates to craft products that not only meet but exceed industry standards. By continuously exploring cutting-edge materials and technologies, we deliver gear that is both durable and feature-rich.
TEAMWORK & CULTURE
We believe that great products are the result of great teamwork. Our collaborative approach fosters a culture of innovation, where every team member contributes to the development of our products. From product design to post-purchase support, we strive to build lasting relationships with our customers.
STYLE ALWAYS
Foida distinguishes itself through a unique blend of expertise, innovation, teamwork, and service. Our team of passionate outdoor enthusiasts leverages their deep knowledge to create products that are both functional and stylish. We introduce innovative features that enhance the outdoor experience.

DEALER'S BENEFITS
More competitive Price than your local competitors
10-20% lower than market average price. We will offer very competitive price and offer several promotion styles @factory cost to attract flow in every season.
Better Margin
The average margin for stores is 60% to 65% according to the order quantity.
Excellent quality, no MOQ
Pre-orders without limit on size ratio, color, quantity, amount before bulk production period.
No sales on Amazon & eBay
We don't sell our relative brands on Amazon & eBay to keep the store margin.
One store in one city
We only choose one store as our nominated store in one city to protect the store's benefit.
Private labels with minimum cost
We only charge pattern cost $30 for the first time and little extra cost, such as 10 cents to 30 cents per piece based on the logo type (embroideries, patch, print, etc) without MOQ if you need to put your logo on the products.
More popular product line with competitive price step by step
We will put more and more popular outdoor products line with very competitive price from other departments (our group are suppliers of many outdoor products wholesalers in USA).
Become a dealer, please register and email to info@foida.com
SOME OF OUR DEALERS

THE CHARACTERISTICS OF FOIDA

Performance and Durability
Foida's gear is crafted to withstand the toughest conditions, including harsh Alaskan weather. This ensures that their products are both robust and reliable.

Innovative Fabric Technologies
Foida is known for incorporating advanced fabric technologies like GORE-TEX, Polartec, and Pertex, which enhance the performance of their garments.

Sustainability Initiatives
Through their sustainability commitment, Foida focuses on producing long-lasting products, reducing waste, and using recycled materials.

Fashionable & Functional Designs
Their light and fast ethos is evident in their range of jackets, vests, and trail running clothes, which balance style with functionality.

Signature Products
Standout items such as the Down Jacket, known for its impressive warmth-to-weight ratio and packability, and the Meteor Jacket, a waterproof shell perfect for unpredictable weather.

Diverse Product Range
Foida offers sustainable fleece jackets, down-insulated coats, merino wool t-shirts, and the iconic backpack famous for its durability and classic design.